Meet Jasmine Low.
Writer.
Media & technology specialist.
Social Entrepreneur.
Principal, Jasminelow.com.
Co-founder, GoInternationalGroup.com.
Founder & Producer, Doppelganger Open Mic.
Independent arts & music promoter.
Country Director, Global Battle of the Bands Malaysia.
Festival Director, Independent Youth Festival Malaysia.
National Director, Electronic Sport World Cup Malaysia.
Founder/New Media Director, Nova Partners PR agency.
Founder/Assoc. Director, Mobius Media.
Publisher/Writer, Asian Cruise Passenger magazine.
Regional Sales Manager, HMI Multimedia.
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ABOUT Jasmine is a social entrepreneur, marketing communication specialist and creative conceptualiser who has worked on some 60+ marketing campaigns in Sydney and Kuala Lumpur, working closely with brand managers, their advertising and PR agencies. She is co-founder of GoInternationalGroup.com and together with Nikki Yeo, pride in creating unforgettable experiences using content and the most innovative delivery methods to touch their target audiences.
CAPABILITIES Jasmine has mobilised teams to handle dinners for up to 1000 pax, organised four youth festivals attracting over 2,000 video gamers and indie bands, raised funds for breast cancer education, shelter home for girls and Orangutan rehabilitation; planned intimate media junkets, launched consumer products, crafted speeches, media releases and written feature articles for corporate newsletters and travel publications.
What to do in KL in a day? Ask Jasmine – commonly known as THE FIXER. The one to call when you have visitors drop by and need to know where to go. Need to meet someone? Ask Jasmine. She’s also production fixer for The Reel Media assisting international broadcasters like Swiss TV, Channel News Asia, The Guardian, Greenpeace UK etc.
A career highlight is her contribution to the Malaysian e-sports community by bringing Malaysia’s team of DoTA and Trackmania pro-gamers to the Electronic Sports World Cup at NVISION in San Jose, USA where they brought home a Silver medal! And a team of Counter Strike 1.6 gamers to DreamHack Jonkoping – the largest digital festival in the world – and in both occasions, fully sponsored trips for the youngsters by Intel, DiGi Telecommunications and Steel Series / Play Interactive.
BACKGROUND She started her career as an advertising representative for publications and worked towards securing the largest advertising contract for Reader’s Digest in Malaysia as a representative. She published the first cruise magazine for the Asian region titled Asian Cruise Passenger and sailed the Volga River in Russia, the Yangtze River in China to witness the launch of the Three Gorges Dam for writing assignments.
VALUES Jasmine’s raison d’etre is to build bridges, connecting people, creating experiences while upholding the values adopted by Go International Group: Sharing of Insights, Integrity, Valour, Love.
“At Go, we breathe, live and act Corporate Responsibility by doing business with ethics. It’s about empowering the right kinds of people to do the right thing. We hire for values and attitude, we train for latitude. It all starts from the handshake, the passing of the business card, the negotiation and Client servicing, production with quality to prompt billing. We go the extra mile,” says Jasmine. Together, the Go team works hard to deliver effective solutions for our Clients.
SOCIAL RESPONSIBILITY Jasmine is a social entrepreneur who has played a vital role in uncovering independent musicians, poets, in fact, any talent. Under her indie brand Doppelganger Open Mic, she organised and hosted some 120 community events showcasing the indie scene; singer songwriters, musicians, writers, poets and filmmakers since 2002. Then once a year, the annual Indie Youth Festival brings together youth from all facets of society, linked together by digital technology. In September 2009, Jasmine realised one of her dreams – to bring a troupe of indie musicians to perform in Sydney at the annual Malaysia Festival. The musicians comprised of local band One Buck Short, Reza Salleh, Liyana Fizi of Estrella and Rashdan Harith and were sponsored by Malaysia Airlines. In 2010, the group brought an entourage of musicians, videographers and friends to the Shanghai World Expo sponsored by Tourism Malaysia and Air Asia X.
“Sharing of insights, integrity, valour and love… for these are our pillars of strength,”
said Jasmine. And she abides by these principals with vigour!
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LIFE. A POST RELEASE. 