LIFE. A POST RELEASE.
I’ve spent a good decade building websites that I earnestly felt would bring benefit to the industry. I’ve also learnt HTML on my own by trial and error copy and pasting, learning to code when everyone goes to sleep right through until the crack of dawn, feeling so triumphant when one technical issue gets solved, […]
Source: HBR Blog Network How Sephora Reorganized to Become a More Digital Brand Dan McGinn | June 26, 2014 Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief […]
There seems to be a buzz word off the lips of every young Malaysian entrepreneur these days. A new buzz word that will make your company on the top of the list to attract ‘Gen Y’ employees. Social entrepreneurship. Cause-related marketing. Companies today are more socially conscious and it seems that if you were to […]
Case Study: A cute penance? ‘I promise I will not do it again’ x100 Early this year, a social media activist and host of online TV program ‘Fairly Current Show’ tweeted about a pregnant friend who was mistreated by her company, a renowned media company. In a flash, the HR/PR department responded and demanded for […]
Often enough, we hear the saying, ‘The buck stops here’. Well, leading a company or a country, for that matter is an enormous task; where the biggest challenges would lie in managing people rather than in operations. As a business owner myself, I find it crucial to make decisions every day, no matter how hard. […]
Author’s caution: 18sx. Part fiction. Names have been changed. There was once a hero. He didn’t set out to be one. It just happened that way. It was his destiny. Long time ago in a land not too far away, there was a boy called Alfred who made a YouTube (TM) video of himself, expressing […]
The tale of a boy whose nose would grow as it was being fed with lies. Alas… how would Pinocchio carry his tail of a nose if he were alive today? The lies and deceit we need to put up with is atrocious! I’ve recently witnessed how stories are woven by purported journalists and bloggers; […]
It started over a nonchalant phone call. A friend wanted some ideas on how she could just focus on two or three events in a year. Considering we were both from Penang, chit chats later got us planning a Chinese New Year celebration themed ‘MYPENANG Reunion’. The result? Phenomenal turn-out of over 60000 per day, […]
Smart marketing is in creating a united force in marketing. Even if there are silos within the sectors, when you have one voice out there speaking one message, the many voices sung in unison will hymn the same tune, the same lyrics. I’ve personally experienced this and am a big believer of synergistic marketing efforts. […]
Speaking in one uniformed VOICE is key to ensure your message is not diluted. This is something I witnessed tonight at a dinner function. Although each speaker had a different angle of approach, their key messages were delivered succintly as they had all kept to the same tone and messaging – to highlight the faults […]
LIFE. A POST RELEASE. 