Author’s caution: 18sx. Part fiction. Names have been changed. There was once a hero. He didn’t set out to be one. It just happened that way. It was his destiny. Long time ago in a land not too far away, there was a boy called Alfred who made a YouTube (TM) video of himself, expressing […]
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When corporations simulate indie…
I wonder when corporations target ‘indie’ groups, are they dipping into the right focus group study? Seriously, look around you and you’ll see this copycat campaign called ‘let’s support the indie scene’, ‘indie is cool’, ‘indie indie indie’ all across town. I admit, I used to spend countless hours preparing presentations for Clients who couldn’t […]
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A customer is ALWAYS right
A customer is ALWAYS right. And that’s true. Even if the customer isn’t, it’s how we make them feel. I could be wrong but the secret of acceptance is in the way you tell me that I’m wrong… in a non accusatory manner. Recently, one of our new sales staff closed a sale but accepted […]
Twitter mania has gotten our PM, MSC, Tony Fernandez and hooked. And so we have now turned on the micro management switch in their communication to the masses. Do they have a deft team of skillful writers in the backroom? Churning out quotes, diary entries etc? Or is it all automated, meaning there’s an app […]
Yes, that’s right! It’s usually during a downturn, when one feels a pinch that customer service improves. At a mall in Petaling Jaya (Malaysia) today, I noticed not just once, but several occasions when I walked into the quiet empty store that the assistants had actually pleasantly greeted me! Kudos to the retail industry. Someone […]
For profit or for a cause? What is the point of a Corporate Social Responsibility campaign? It’s evident that there are two types of soldiers sent to the corporate jungle this year. The eco-warrior and the social entrepreneur. Both, fighting for a cause, and if he’s lucky, he would have won the votes of the […]
What happens post event? Someone reminded me last week that I run a company that seeks to find solutions for our Clients. Indeed so, and sometimes it works both ways. However when a Client’s focuses solely on KPI – based upon media clippings and discount the fact that the Agency has offered unaccountable value-added services, […]
LIFE. A POST RELEASE. 