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Speaking in one uniformed VOICE

Speaking in one uniformed VOICE is key to ensure your message is not diluted. This is something I witnessed tonight at a dinner function. Although each speaker had a different angle of approach, their key messages were delivered succintly as they had all kept to the same tone and messaging – to highlight the faults of their competitors, thus implying their own superiority.

By Jasmine, GoInternationalGroup.com

Jasmine is writer, director, producer & co-founder of GIG: GoInternationalGroup.com, an OMNI-media platform established since 2005 that creates, curates and disseminates creative content that is focused on public health messaging with a goal to halve non-communicable diseases in the Asia Pacific region by 2030. Our consulting business offers strategic brand and marketing communication ideation, planning and execution of brand activation, creative services, production and distribution.

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