LIFE. A POST RELEASE.It started over a nonchalant phone call. A friend wanted some ideas on how she could just focus on two or three events in a year. Considering we were both from Penang, chit chats later got us planning a Chinese New Year celebration themed ‘MYPENANG Reunion’. The result? Phenomenal turn-out of over 60000 per day, […]
Smart marketing is in creating a united force in marketing. Even if there are silos within the sectors, when you have one voice out there speaking one message, the many voices sung in unison will hymn the same tune, the same lyrics. I’ve personally experienced this and am a big believer of synergistic marketing efforts. […]
Speaking in one uniformed VOICE is key to ensure your message is not diluted. This is something I witnessed tonight at a dinner function. Although each speaker had a different angle of approach, their key messages were delivered succintly as they had all kept to the same tone and messaging – to highlight the faults […]
LIFE. A POST RELEASE. 