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Marketing Communication Social Responsibility Technology Websites

Two decades of business venture experience, concised in 11 minutes

I’ve spent a good decade building websites that I earnestly felt would bring benefit to the industry. I’ve also learnt HTML on my own by trial and error copy and pasting, learning to code when everyone goes to sleep right through until the crack of dawn, feeling so triumphant when one technical issue gets solved, […]

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Marketing Communication Public Relations Social Responsibility

Social entrepreneurship – the right way, anyway

There seems to be a buzz word off the lips of every young Malaysian entrepreneur these days. A new buzz word that will make your company on the top of the list to attract ‘Gen Y’ employees. Social entrepreneurship. Cause-related marketing. Companies today are more socially conscious and it seems that if you were to […]

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Public Relations Social Media Technology

Social Media Penance 100/100

Case Study: A cute penance? ‘I promise I will not do it again’ x100 Early this year, a social media activist and host of online TV program ‘Fairly Current Show’ tweeted about a pregnant friend who was mistreated by her company, a renowned media company. In a flash, the HR/PR department responded and demanded for […]