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Technology

How Sephora Reorganised to Become a More Digital Brand

Source: HBR Blog Network How Sephora Reorganized to Become a More Digital Brand Dan McGinn | June 26, 2014 Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief […]

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Marketing Communication Public Relations Social Responsibility

Social entrepreneurship – the right way, anyway

There seems to be a buzz word off the lips of every young Malaysian entrepreneur these days. A new buzz word that will make your company on the top of the list to attract ‘Gen Y’ employees. Social entrepreneurship. Cause-related marketing. Companies today are more socially conscious and it seems that if you were to […]