Two decades of business venture experience, concised in 11 minutes

I’ve spent a good decade building websites that I earnestly felt would bring benefit to the industry. I’ve also learnt HTML on my own by trial and error copy and pasting, learning to code when everyone goes to sleep right through until the crack of dawn, feeling so triumphant when one technical issue gets solved, […]

How Sephora Reorganised to Become a More Digital Brand

Source: HBR Blog Network How Sephora Reorganized to Become a More Digital Brand Dan McGinn | June 26, 2014 Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief […]

Social Media Penance 100/100

Case Study: A cute penance? ‘I promise I will not do it again’ x100 Early this year, a social media activist and host of online TV program ‘Fairly Current Show’ tweeted about a pregnant friend who was mistreated by her company, a renowned media company. In a flash, the HR/PR department responded and demanded for […]